Job Details

Search Marketing Lead

Clifton, NJ | Full time

Job ID:

0315-006SM

Duration:

Long Term

Experience:

5-7 years

Career Level:

Senior Level

Compensation:

DOE

Industry:

Computer & Network Security

Job Description

The Search Marketing Lead will launch and oversee all in-house acquisition initiatives for our PC and mobile products. This newly created role will be instrumental in helping scale our business to new heights and establish Client's as a leader in online security solutions for the consumer market in the US and overseas.

Responsibilities

  • Manage the execution of acquisition campaigns, and ensure ROAS goals are hit.
  • Accountable for local and international daily campaign activities such as account structure, campaign strategy, ad copy writing and testing, bid management, performance monitoring, and campaign expansion.
  • Develop optimization plan (ad copy, keywords) to increase efficiency
  • Manage overall budget to maximize spend based on everchanging ROAS targets

Minimum Qualifications

  • 5 to 7 years in search marketing
  • Up-to-date Adwords certification
  • Actual SEM experience with e-commerce company (Product Listing Ads, etc)
  • Excellent knowledge of the Bing, and Apple Search platforms
  • Proficiency in Excel (pivot tables)

Bonus points

  • Experience working with free and premium digital products (computer software, mobile apps)
  • Experience distributing subscription-based products