Develop innovative strategies for tracking and tagging, and partner with development teams to define and perform quality assurance testing activities to ensure accurate and efficient data collection
Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
Direct data layer implementation on site and pages across website properties
PREVIOUS SKILLS OR EXPERIENCE DESIRED:
5+ years of experience working with the Adobe suite: Adobe Analytics (Omniture, SiteCatalyst), Target (Test & Target), Adobe Campaign, Adobe Audience Manager, Ad Hoc Analysis/Discover
5+ years of experience implementing/configuring/customizing tags with key features including eVars, success events, VISTA rules, SAINT classifications, raw data feeds, pathing/fallout, and marketing channels (Adobe Analytics Developer certification a plus)
Google Marketing Cloud Platform Certification proffered.