Job Details

Data Architect

New York, NY | Full time

Job ID:

663-002DA

Duration:

Long Term

Experience:

3-5 years

Career Level:

Senior Level

Compensation:

DOE

Industry:

Information Technology and Services

Job Description

Essential Functions:

  • Have in-depth knowledge of all components of Adobe Analytics platform implementation including tags, s_code, plug-ins, Campaigns, server call types, cookies, Site Catalyst variables (props, eVars, events), universal tags, Data Connectors, SAINT classifications, calculated metrics, Link Tracking, JavaScript, HTML, and packet sniffing
  • Develop innovative strategies for tracking and tagging, and partner with development teams to define and perform quality assurance testing activities to ensure accurate and efficient data collection
  • Work with developers and business teams, as needed, to communicate what the implementation is designed to accomplish; define JavaScript functions that need to be executed and provide consultative direction to the development team around best practices and standards.
  • Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
  • Direct data layer implementation on site and pages across website properties

PREVIOUS SKILLS OR EXPERIENCE DESIRED:

  • Bachelor’s degree
  • 5+ years of experience working with the Adobe suite: Adobe Analytics (Omniture, SiteCatalyst), Target (Test & Target), Adobe Campaign, Adobe Audience Manager, Ad Hoc Analysis/Discover
  • 5+ years of experience implementing/configuring/customizing tags with key features including eVars, success events, VISTA rules, SAINT classifications, raw data feeds, pathing/fallout, and marketing channels (Adobe Analytics Developer certification a plus)
  • Google Marketing Cloud Platform Certification proffered.
  • 3+ years of experience with AD platform tagging.
  • Experience creating data layers
  • Understanding of SEO strategies
  • Experience creating ETL processes