Job Details

Digital Marketing Manager

Trumbull, CT | Full time

Job ID:

0816a-001DMM

Duration:

Long Term

Experience:

5-7 years

Career Level:

Senior Level

Compensation:

DOE

Industry:

HealthCare IT

Job Description

Job Responsibilities:

  • Plan, deploy and optimize Facebook and Instagram campaigns
  • Investigate, identify and resolve day-to-day campaign performance issues and opportunities, including adjusting bids
  • Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement, to increase our user growth
  • Maintain steady high performance by frequently monitoring campaign results and promptly responding with appropriate tweaks and changes
  • Use bid management to optimize gross profitability of your campaigns and continually analyze results to improve daily performance.
  • Report on the bidding strategies and take action based on outcomes.
  • Continually strive for higher volume and margins with ongoing optimization
  • Collaborate actively with marketing to drive growth and optimization
  • Provide continual paid social testing and experimentation ideation working with performance team.

Requirements & Preferred Skills:

  • 5+ years of hands-on experience with Facebook advertising, including building, optimizing and analyzing paid campaigns
  • Strong analytical skills and experience managing large budgets
  • Managed marketing spend from an ROI perspective
  • Experience performing creative optimization, landing page analysis, and bidding analysis
  • Advanced knowledge of Excel, including building pivot tables.
  • Self-directed and able to work independently with minimal direct supervision, but recognize the value of contributing in a team environment
  • Extreme attention to detail is an absolute must
  • Passion for digital marketing is a must

Education:

  • Bachelor’s degree in Math/Statistics, Marketing, Business or related field preferred