Job Details

SEM Lead

Clifton, NJ | Full time

Job ID:

0315-009SM

Duration:

Long Term

Experience:

3-5 years

Career Level:

Senior Level

Compensation:

$75,000 to $85,000 Per Annum

Industry:

Capital Markets

Job Description

The Person will launch and oversee all in-house acquisition initiatives for our PC and mobile products. This newly created role will be instrumental in helping scale our business to new heights and establish Client as a leader in online security solutions for the consumer market in the US and overseas.

Job Responsibilities:

  • Manage the execution of acquisition campaigns, and ensure ROAS goals are hit.
  • Accountable for local and international daily campaign activities such as account structure, campaign strategy, ad copy writing and testing, bid management, performance monitoring, and campaign expansion.
  • Develop optimization plan (ad copy, keywords) to increase efficiency.
  • Manage overall budget to maximize spend based on ever changing ROAS targets.

Minimum Qualification:

  • 5 to 7 years in search marketing.
  • Up-to-date Ad Words certification
  • Actual SEM experience with e-commerce Company (Product Listing Ads, etc.)
  • Excellent knowledge of the Bing, and Apple Search platforms.
  • Proficiency in Excel (pivot tables).

Bonus Points

  • Experience working with free and premium digital products (computer software, mobile apps).
  • Experience distributing subscription-based products.