Job Details

Marketing Optimization Lead

Clifton, NJ | Full time

Job ID:

0315-005MO

Duration:

Long Term

Experience:

7-10 years

Career Level:

Managerial

Compensation:

DOE

Industry:

Computer & Network Security

Job Description

As the Head of Marketing Optimization, you will develop and run multivariate testing processes to help fuel aggressive consumer-centric marketing programs all over the world. This newly created and pivotal role will be instrumental in helping scale business to new heights and establish as a leader in online security solutions (anti malware) for the consumer market.

Job Responsibilities:

  • You will relentlessly test and optimize performance for our free and subscription-based products over their lifetimes. This includes:
  • User Acquisition funnel (onboarding): web and mobile ads, landing page optimization, install funnel.
  • Retention: strengthen product stickiness to extend lifetime of our various products
  • Pricing: test new price points and billing cycles for our subscription-based products

Requirements & Preferred Skills:

  • Min. 7 to 10 years of experience in marketing optimization
  • Background in e-commerce and/or subscription-based products
  • Experience w/ Optimizely, or similar Bonus points
  • Experience working with free and premium digital products (computer software, mobile apps)
  • Previous experience managing small teams

Education:

  • 4year college degree required